Today, I want to write about the growth my blog has had and my 2018 blogging goals.
I started my blog about 18 months ago but only started being consistent with it about a year ago. I wanted to take the time and reflect on what I have achieved and my progress and set some goals for the coming year.
Blogging Goals I have reached
1. Blog views
Since I first published my blog I have been able to get consistent traffic to my blog posts.
My numbers are not amazing but I went from 10 views a month to 2 thousand views a month. (On average)
I know that this is not crazy traffic but I am very happy with it.
Over the summer, my computer was broken and I could not post blogs let alone schedule pins. But, since I had set up Boordbooster, I was still getting about 50 views a day without doing any work.
My goal for next year is to increase my blog views to 300 views a day.
2. Social media Engagement
- Pinterest: when I started my blog I maybe had no followers. I had a personal account but made a new account with no followers. In the past 18 months, I have been able to increase my Pinterest followers and I now have more than 2 thousand followers.
- Facebook: I decided to start a Facebook page for my blog this year and started with no followers. In the past year I have been able to grow my page and now have just over 1 thousand followers.
- Instagram: I was never an Instagram user until I started blogging. Since using Instagram for my blog I have enjoyed using Instagram and the relationships I was able to make using that medium. My first picture was posted on June 29, 2016. I started with no followers and now have just over 2 thousand followers.
- Twitter: I never really understood Twitter and I still don’t. I have an account, and the first couple of months I worked really hard to gain followers and tweet things daily but found the impact was minimal. Even after hours of work I still would only get 5 views frTwitterter. The work I was putting in was not worth the effort.
3. Email list
When I first started blogging I had zero email subscribers. Not only did I have zero subscribers but I had no clue how to gain subscribers. Over the past year, I have learned a few things about getting email subscribers and now have about 200 people on it.
It’s still very much a small list and the number seems very modest compared to bloggers who have thousands of subscribers but I am thankful for each and every single subscriber.
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4 things I have learned
Blogging has been a crazy and awesome adventure and journey. I have learned so much and have grown even more.
1. Start the way you want to go
This is easier said than done. Because if you are like me when you start you have no clue where you want to go or how you want to get there. So, this may be hard to implement.
But, before you start a blog I would highly encourage you to learn about SEO and about living blogs. If you learn that before you start you can implement both on each blog. This is so much easier than having to go back to every post and update each and every one.
2. Focus on areas that bring the most return
I love Instagram and am still trying to figure out Twitter. They are amazing platforms but I hardly use them anymore.
I spent hours a day on Instagram posting pictures, finding hashtags and being part of comment pods. But all that work and energy was only bringing a few clicks to my blog. The hours I spent on Instagram were not worth the return in the views I was getting.
I still love Instagram and use it, but no longer spend hours on it. Instead, I spend less time on platforms that bring me 98% of my traffic. (Hint, hint, its Pinterest)
3. Do what you can
There are many bloggers that can write and publish posts 3 times a week. For me, just the idea of doing that makes me want to cry. For me, 3 blog posts a week is not realistic nor is it sustainable.
After some trial and error, I found what worked for me. For me, I could publish one blog post per week. That number was realistic and sustainable.
Since I am a stay-at-home mother, I only have 1-2 hours per day that I can devote to blogging. Since I have minimal time, I do what I can with the time I have. The rest, I let go of. I do what I can and am thankful for what I can get done.
When I first started blogging I knew very little about blogging. I started wanting to blog twice a week and had no plan or direction.
I slowly realized that I could. To keep it up.
Every piece of advice I had read had told me to write as much content as I could, publish as much as I could and then all these places to share my blog.
As a small blogger, I do not yet make money. I think I made $50 this year but my costs were probably closer to $300.
As a stay-at-home mom to 3 kids, I don’t have much time. I have maybe 3 hours is a day to do all I need to write, publish and promote my blog. This may sound like lots of time. But that’s not true. The hours I have been interrupted and over the span of the whole day.
Most of that time is at night when I still have housework to do or am so tired I can’t think of doing much work.
4. Take Small steps
So I decided to take one small step at a time. What that means is that I set small goals that I can attain in the time I have.
This past year, I focused on Pinterest and Facebook. I took the time I had and learned about both.
There are a few free courses out there and I took some to learn more about the areas I wanted to grow in.
The other thing I did was that I bought the ultimate blogging bundle and am slowly working through all the material.
I learned where my traffic was coming from and focused my time to increase that.
Try to stick to the 80/20 rule. This states that 20% of your work should produce 80% of the results.
Since I have little time, this means optimizing the systems and time I have with my small budget.
I have yet to perfect this for myself but am slowly learning and growing as I go.
Blogging Goals for next year
- create my first course
- write A bible study
- grow my Pinterest following by 1000
- grow my Facebook followers by 500
- sent out one newsletter a week
- Increase my email subscribers by 100
- figure out what type of content converts to subscribers
- Create a content plan for the year 2018 and stick to it
- This includes blog content but also Facebook and Twitter
- Connect with other bloggers in my niche
- Have more guest bloggers contribute to my blog
- Be a guest blogger for other bloggers at least 6 times a year.
Areas of growth
- I want to learn about email sequencing
- I want to learn how to make courses and how to make them into affiliate products for others to sell
Please help me by sharing this post with others. Thank you